Built by someone who’s done the work.
True Revenue was built on the simple idea that
most businesses don’t need more leads. They need better sales leadership.
We’ve worked across B2B and B2C, from door-to-door to boardroom, building sales systems from scratch and fixing the ones that weren’t working. We understand the full lifecycle of revenue, from first contact to long-term client relationships.
True Revenue exists to fill the gap between “we need to grow” and “we’re not ready to hire a full sales executive.” We work exclusively with Nova Scotia businesses, at least for now. That means showing up, understanding local markets, and being accountable to the results.
practical, proven sales strategy and execution.
About the Founder
Steve Croft, Founder
Steve Croft is a sales and business development leader with experience spanning front-line sales, revenue strategy, and executive-level growth initiatives.
He began his career in direct sales, building a strong foundation in relationship-based selling, trust, and disciplined execution. Over time, Steve transitioned into senior business development roles, working primarily in healthcare and service-based industries where complex buying cycles and long-term relationships are critical.
Most recently, Steve helped double year-over-year revenue within a healthcare services division while building an $8M+ sales pipeline in under twelve months. His work focuses on identifying real opportunities, engaging the right decision-makers, and implementing sales strategies that are practical, measurable, and sustainable.
Steve brings a calm, consultative approach to every engagement and works closely with leadership teams to build revenue systems that support long-term growth.
